Here is a brief introduction to CTR – Click through rate – which is relevant to all email marketers regardless of your email marketing target audience.
Today, nearly all abusive e-mail messages carry fake sender addresses. The victims whose addresses are being abused often suffer from the consequences, because their reputation gets diminished and they have to disclaim liability for the abuse, or waste their time sorting out misdirected bounce messages.
Open rate is arguably not a very reliable metric for benchmarking your email marketing success. However over time your Open Rate (OR) does provide you with an indication of how attractive your messages is perceived by your recipients.
