Email marketing common mistakes: the 40/40/20 rule reinvented

The 40 40 20 rule is good to know when planning direct and email marketing campaigns and newsletters


Michael Leander appeared to have been a hit at Drayton Bird’s EADIM in London

If you have been following my for a while, you will know that I frequently publish audience ratings of my presentations, courses and seminars. And I finally got around to do just that for EADIM 2009.


Michael Leander talks to Oystein Svarod in Norway

Michael Leander talked to award winning direct marketer Oystein Svarod at Akerbrygge


Michael Leander talks to Edward Weatherall from Concep London

Edward Weatherall is a well respected B2B marketer and the managing director of Concep in London. Michael Leander talked to him about marketing for professional services firms.


Michael Leander talks to Chris Catchpole in London

Michael Leander talks to award winning direct marketer Chris Catchpole in LondonMichael Leander talks to award winning direct marketer Chris Catchpole in London