Customer segmentation is an interesting topic for many sales- and marketing organizations. And it is a much debated topic which often is handled incorrectly as organizations are trying to put groups of customers in little neat boxes. Here is our take on customer segmentation – finding your Twins.
The story of the four monkeys has a lot to do with marketing experimentation. Or rather why so few organizations embrace it.
Getting started with marketing automation requires a thought process and a well engineered plan. In this article Michael Leander cover some of the elements you need to take into consideration to get started with automating marketing processes and work-flows
Tool to discover what do people search in your category, your country, your region, your industry or whatever segment of internet searches you are looking for on Google