The CMO Trends is the yearly marketing trends survey conducted by Michael Leander Company
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The recent Email Marketing Masterclass with Michael Leander in Warsaw appeared to have been a hit. Organized by Markedu in association with SARE and SMB the event was part of the Email Marketing Masterclass Tour. Held at the Radisson Hotel in Warsaw, the Email Marketing Masterclass attracted top Polish marketers from many different industries. Apart [...]
Global Strategies / Demos Group is behind a new 2 day conference about online marketing. It takes place in Lisbon on 17-18 November and Michael Leander will be presenting the keynote speech. With speakers from Google Portugal, Wunderman, Harrenmedia, Ydream, Yellow Pages and e-Goi, the conference presents itself with a high level of presentations ranging [...]
Bring Dialogue in Oslo, Norway booked Michael Leander Company for an internal email marketing workshop in September. High level of interaction and participation provided value to Bring Dialogue and consultant Michael Leander On a rainy, grey Friday in late September, Michael Leander was charged with giving a workshop for around 30 Bring Dialogue employees and [...]
More than 50 marketing experts from more than 10 countries presented at the biggest Dialog Marketing Conference in Scandinavia. Attendees at Michael Leander’s email marketing workshop rated the experience to a top 5 position. Scoring 6,44 on presentations skills and 6,44 on content (on a scale where 7 is maximum score), Michael Leander placed as [...]
At the end of July, seventeen loyalty marketers from Malaysia, Indonesia, Sri Lanka, Thailand, the Philippines and Singapore attended Michael Leander’s two day Loyalty Marketing Masterclass in Singapore organized by Uni Strategic. Here is a short report from the event. Let’s just say it like it is: loyalty marketing is a broad topic. It means [...]
This is the final report from day 2 of the first Social Media Masterclass in Bulgaria, organized by Inter Contact Bulgaria.
In this final report Vassilena resumes her experience at the Masterclass and of Michael Leander’s two day presentation.
Earlier this month, Michael Leander was one of the speakers at the first Social Media Masterclass in Bulgaria, organized by Inter Contact Bulgaria. Michael Leander was the main speaker and his presentation caused a good impression in one particular attendee – Vassilena Valchanova, who wrote on her blog about her experience and learning at the seminar.
Após uma primeira edição bem sucedida, a Markedu repetiu a dose a pedido dos que não puderam comparecer na primeira edição em Abril. E os participantes foram novamente os ingredientes para o sucesso da 2ª Edição!
An Email Marketing Survey conducted by Markedu in association with e-Goi and ACEPI, reveals that Portuguese marketers are trailing the rest of Europe when it comes to understanding the permission marketing legislation. More than 20% of Portuguese marketers are not confident that their email marketing activities are in compliance compared to 6,9% in the rest of the EU.
A poll by the customer engagement technology and solutions provider Alterian shows that an average of just five per cent of consumers surveyed say they trusted advertising – and only eight per cent (nine per cent UK and six per cent US) believed what the company says about itself. This equates globally to nearly $426 [...]
Rianne Bartels of Dutch Cow Girls, took the time to write 10 tips for email marketing based on Michael Leander’s 2 hour presentation at Eurobest in Amsterdam in November 2009. Original post is here Here are the 10 email marketing tips Rianne Bartels extracted from Michael Leander’s presentation (please note this is edited from an [...]
