2 interesting loyalty marketing articles from The Loyalty Magazine
The Loyalty Magazine is a great resource for anything related to loyalty marketing and the customer experience – the two necessarily must go hand in hand. Here we bring you two of their latest articles. Click on the links to read the full article.
Can loyalty prolong the e-retail phenomenon?
E-commerce will continue to grow, but at a considerably lower rate than in previous years. Retailers will have to work harder on their online strategies, and driving loyalty and spend per head across all age groups will become key. Article by Jeff Dakin of payments and loyalty solutions provider Htec
Loyalty Comment: Increasing sales through social media? Coca-Cola should know better
The recent comments by the Coca-Cola VP of global marketing that brands should look at better ways to make money out of social media smacks of the same sentiment that was widespread when card based loyalty schemes were first launched 15 years ago.
The then head of Sainsbury’s commented famously that the company had no intention of issuing quasi-Green Shield stamps, and that it didn’t believe in bribing people to shop with them.
About The Loyalty Magazine
Loyalty Magazine reports on customer retention, loyalty schemes, reward programmes, affinity, customer insight, CRM and other customer information management systems, call centre issues, direct and viral marketing, mobile and internet channels for both B2B and B2C enterprises. It covers all global markets and business sectors, including retail, financial services, travel and hotels, telecoms and electronic commerce. Learn more and see how you can subscribe