Archive | October, 2011



Data is the new oil: Refine, unsilo your data to better understand buyer intent

Michael Leander interviewed Nayef Hijazi from npario in Dubai. Listen to the talk about data as the new oil


Do CMO’s finally understand and care about the science too?

Interesting, but expected data from IBM’s Global CMO Study entitled “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study” reveals a four (critical) areas that CMO’s aren’t prepared for.


2 interesting loyalty marketing articles from The Loyalty Magazine

If you are into loyalty marketing, retention, loyalty programs and customer centric thinking, then these two articles may be interesting to you


How pharmaceutical and healthcare companies create a winning digital marketing strategy, Part 1

Michael Leander talks about digital marketing in the pharmaceutical and healthcare industries in this article first published at Pharma Conferences by BBM


NEW REPORT: The Global Email Deliverability Report from Return Path

Return Path launches Deliverability Report containing data from 149 ISP’s. Important reading for email marketers. You can get this insightful email marketing deliverability report at no cost to you