Archive | September, 2011



Social media marketing with highest ROI

Social Media Marketing ROI – or Return on Marketing Investment from social media activities is finding increased importance amongst CMO’s. This graph shows which social media channels are perceived best at providing marketing ROI


3 things that could put email marketers out of business and how to overcome them

Email marketers need to find a way out of their sender-controlled silo to take a recipient driven multi-channel marketing approach. Michael Leander explains why. This article was first published at the UK DMA Email Marketing Blog If your situation is like most email marketers, you may recognize the following facts to be true: – Click-through-rates […]


Supporting the Email Marketing Day @ Your Desk

The Email Marketing Day is a one day online event all about email marketing & marketing automation. Michael Leander Company supports the event. Meet presenters such as Alastair Tempest, Drayton Bird and many others


Marketing automation: B2B organizations losing upwards of 10 percent of revenue per year

Lauren Carlson discusses the lack of skills in marketing automation and why that can cost B2B organizations upwards of 10% revenue each year. While the software to automate marketing is available, marketers seem not to have embraced the technology fully.