Archive | May, 2011



Customer segmentation the easy way: Finding your Twins

Customer segmentation is an interesting topic for many sales- and marketing organizations. And it is a much debated topic which often is handled incorrectly as organizations are trying to put groups of customers in little neat boxes. Here is our take on customer segmentation – finding your Twins.


A Look at Marketing Automation: Is VC Funding the Best Strategy?

CRM market analyst Lauren Carlson of Texas based Software Advice sent me an interesting article about funding of marketing automation vendors. I find that the financials of marketing automation software vendors makes an interesting read. Read this excerpt and find a link below to Lauren’s website for the full text Marketing automation software is still [...]