Four monkeys and a whitepaper about marketing experimentation
Marketing experimentation has been on my mind for quite some time. So I set out to write a white paper about it. Only to find that I was too late.
Having been addicted to marketing experimentation for at least four years, I cannot help but wonder why so few organizations embrace it. For big businesses as well as small ones, a culture of experimentation can work wonders for your marketing efforts. Often the story of the four monkeys hold a lot of truth.
One, two, three or four motivated marketing employees experiment only to discover failure. Hence the corporate culture in many places prevents others from trying. So we stick to what we know. We let the “that’s how we’ve always done it” rule our marketing life.
Anyhow. As I was saying. I wanted to write a white paper about marketing experimentation. In particular the cultural aspects of it. But then I discovered that someone else already wrote a compelling white paper. In fact he wrote it in 2006, from what I gather. So I decided to share his work with you.
Please note that I do not necessarily endorse all of the thoughts in this paper, however do think that it provides you with great input to get your train of thoughts going.