Google Insights lets you know what’s hot on Google Search with a quick case study

If you spend your days in the deep dark muddy waters of the search engine trenches, this information should not be new to you. If not, read on.

Once each month I spend an hour researching a bit about what is trending in the marketing space on Google search. To that purpose I use a wonderfully addictive tool known as Google Insights for Search. Here is a quick intro to the tool.

Understanding which wording to use in a link (url), a title or a headline can have a direct impact on your search marketing performance. That’s why it pays to do a bit of research before you start writing. And to that end this little free search marketing research tool comes in handy.

To illustrate how this free marketing tool works, here is a quick case study.

The discussion about which words people are most likely to use to describe a certain topic is an interesting one. I have often been discussing with my peers and colleagues which wording most people are most likely to use. For example to describe marketing on the internet, would more people search for “digital marketing”, “online marketing”, “electronic marketing”, “interactive marketing” or something entirely different?

As you can imagine different people use different wording to describe the same thing. And in the case of digital marketing, it would seem that people in different countries refer to the same thing using different wording. For example is online marketing the most commonly used term in some countries, whereas marketers in other countries more often refer to digital marketing.

How do I know?

Well at first I did what most people do when they don’t know. I guessed ! (yes, I know as someone who is an advocate of taking the guesswork out of marketing, that’s bad). But then I discovered this free search marketing tool some years ago. And it has been very helpful on many occasions.

Below an illustration showing which of the four aforementioned terms (online marketing, digital marketing, interactive marketing and internet marketing) are most popular on a global scale.

As you can see most search for online marketing while searching for interactive marketing is the least popular. The diagram belows shows the same search terms but now only for the country of Brazil where the term “digital marketing” is the most commonly used.

And to drive the point home below your find the result for the country of France where more people search for internet marketing:

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