Direct Marketing Daily and other Twitter Dailyes
Recently we came across a new interesting development in the world of #Twitter; the daily. Here is how it works and why it is interesting.
Residing on the easy-to-remember url www.paper.li this solution lets you create a summary of tweets in different ways. The results, as you can see in the image, is a nice newspaper style summary page complete with navigation to subcategories.
Why should you care?
Well, we find that being able to summarize stories from a selected topic, from selected lists or from a specific tag such as #directmarketing provides a quick overview of relevant stories for the day and an easy way of navigating to stories of particular interest.
It’s a start-up, it’s Swiss and we think this is going to be interesting
Paper.li was developed by Swiss based startup Small Rivers and co-founded by Edouard Lambelet and Iskander Pols, the company is focused on facilitating the discovery of relevant content and other people of interest on the web. Paper.li is their latest development, and – by their own account – by far the most promising.
When consulting and speaking, we often hear from marketers who want to learn about new tips and tricks relating to direct marketing and digital marketing. We think this could be useful for some of ya’ll.
We made our own Direct Marketing Daily and it took all of 30 seconds. The result is here: http://paper.li/tag/directmarketing
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