Archive | November, 2010



Control room for monitoring and reacting to real-time marketing

Working with social media and other direct and interactive marketing channels, we realize that that the social media game need to be approached much differently in order to make sense. The new name of the game is real-time marketing. It encompasses so much more than just (social media) marketing. We’ll try to cover the real-time marketing area with more indepth articles and videos in the near future. But for starters here is an uplifting story we found over at Mashable for your perusal.


2 out of 5 judges wear a hat at Inis email marketing template competition

Email marketing in Poland is taking off. And entry level Email Service Provider Inis – a subsidiary of SARE – have launched a competition for the best email newsletter template. Michael Leander was asked to judge the show.


Rockmelt social media browser quick review by Michael Leander

Yesterday Fredrik Abildtrup over at TeleFaction showed kindness by inviting me to start using Rockmelt – the new social media browser. Here is a quick review of what the buzz is all about. Social media is driving a tremendous amount of innovations in the world of the internet. Rockmelt is an interesting project. Based on […]


Michael Leander is a marketing guru !

At least three people now think of me (Michael Leander) as a marketing guru. One is my mother. The other is my beautiful sister. And most recently the very capable senior brand manager Mr. Bassem Abdul Ghany from Cadbury Egypt referred to me as marketing guru.


CMO Trends 2010 numbers and insight about the past and future

The latest CMO Trends 2010 report saw more than 450 CMO’s and brand managers completing the survey. The majority of them reside in Germany, Switzerland, Austria and the United Kingdom, but with a significant increase in response from the Scandinavian countries as well as Benelux.


Direct Marketing Daily and other Twitter Dailyes

Recently we came across a new interesting development in the world of #Twitter; the daily. Here is how it works and why it is interesting. Residing on the easy-to-remember url www.paper.li this solution lets you create a summary of tweets in different ways. The results, as you can see in the image, is a nice […]


Belgium email marketing: All metrics declining says IAB Belgium

IAB Belgium are doing a good job of helping marketers understand digital. In their recent Email Marketing Benchmark Belgium report they share insights from the state of email marketing in Belgium. The results are not surprising. In the report (see summary of it below), IAB concludes that Delivery rates, open rates and click-through rates are […]


Email marketing to social media campaign case study: Nice try or not?

A lot of marketers are currently struggling to find ways to integrate email marketing and social media. We see quite a few attempts, however not all are equally impressive. Here is one case study which we applaud for their effort, but we aren’t sure that this is the way to do it. Michael Leander reports […]


Interview with Piotr Pokrzywa of SMB – the Polish Direct Marketing Association

Markedu organized the Email Marketing Masterclass in Warsaw which was kindly supported by SMB – the Polish Direct Marketing Association. I used the opportunity to interview Piotr Pokrzywa who is the General Director of the Polish Direct Marketing Association. With a population of more than 38 million people, Poland’s high-income economy is considered to be […]


That was a hit! 100% will recommend Email Marketing Masterclass in Warsaw

The recent Email Marketing Masterclass with Michael Leander in Warsaw appeared to have been a hit. Organized by Markedu in association with SARE and SMB the event was part of the Email Marketing Masterclass Tour. Held at the Radisson Hotel in Warsaw, the Email Marketing Masterclass attracted top Polish marketers from many different industries. Apart […]