Singapore: Loyalty marketing masterclass with Michael Leander in July

Michael Leander will be presenting the “Loyalty Based Marketing Masterclass” in Singapore. Organized by Singapore based Unistrategic, the loyalty marketing seminar takes place at the Carlton Hotel on 29-30 July 2010.

It has been a while since I last spoke in Singapore. So I am looking forward to come back to this wonderful place. If you are a marketer, I think you will find the The Loyalty Based Marketing Masterclass very interesting, covering highly important and current topics. I am looking forward to challenge the attendees to go the extra mile to apply a more holistic approach to loyalty marketing. You can read more about the event here

Below is an excerpt of the introduction to the masterclass in Singapor

The main determining factor in the profitability of an organization is no longer how many new customers they acquire, but rather, the rate in which they retain them. Many marketers turn to rewards programs to induce repeated purchases. However, many businesses do not realize that having a loyalty program with good rewards is not sufficient in building customer loyalty. It is instead rather a tool to gather data and better understand consumers. True loyalty is not built through discounts or premiums, but rather, through sincere customer engagement.

Gaining share of wallet is not the same as gaining share of heart.
This workshop will be mainly focused on three key areas, Firstly, evaluation of your current customer relationship management, to understand if they are current aligned with existing marketing efforts. Secondly, strategic decision making through effective data mining using Customer Lifecycle Automation and Return on Behavior. Thirdly, building consumer engagement – tools and strategies to turn good customers into great customers; loyalist to advocates by differentiation of your loyalty programs against your competitors through strong online presences and permission marketing. Case studies of top companies will be used to allow benchmarking of best practice and pitfalls to avoid.

And here is the brochure