Email Marketing Masterclass Tour 2010 coming up
The Email Marketing Masterclass Tour 2010 is a project we have been working on for quite a while. Today we launch the home-made logo for this ambitious email marketing training and seminar project, which will reach more than 20 cities in Europe and the Middle East.
Permission based email marketing generates the highest ROMI (Return on Marketing Investment) according to the US Direct Marketing Association (DMA). US$ 43 for every US$ 1 spent. Although I am not convinced of the validity of that metric, I know from experience that email marketing newsletters, email marketing promotions and the use of transactional emails can be quite rewarding to companies across almost all verticals. But only if the media is approached correctly. Something which – in my experience – 90% of marketers do not.
EMMC – The Email Marketing Masterclass Tour 2010
Organized by Markedu in collaboration with local partners and global sponsors, the Email Marketing Masterclass Tour 2010 (EMMC 2010) will come to cities all over Europe, the Gulf, the Middle East and North Africa. In fact we will be visiting in excess of 20 cities and countries. The event website is not yet online, but as soon as it is, you will hear about it.
Markedu have developed a logo for the event, as you can see on this page. So look out for that logo in the coming weeks to ensure to book your place in a city of your choice. I heard that Markedu will price the “super-early-bird” discount quite aggressively.
Support from industry leaders
Already the first Email Marketing Masterclasses have taking place. Only a short while ago, it took place in Cairo and in June you will see the seminar in Beirut. On July 1, in Lisbon, Portugal and son on. Kodak Graphics Communications have entered an agreement to support the event at 16 locations. We will reveal more information about that later.
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