Bulgarian lifestyles segmentation from Market Compass

What happens in the Bulgarian market? My good friends over at Market Compass paints a full picture of the various lifestyles of Bulgarian consumers, which directly influence their purchase behavior and habits.

As a marketer entering a new geographic market, we always struggle with the daunting task of obtaining relevant information about the market. But in Bulgaria Market Compass (Pazaren Compas) have published the Bulgarian Lifestyle Survey 2010, which provides highly relevant insight on the Bulgarian consumer. Market Compass is part of the highly respected Bulgarian marketing consultancy MMD Partners

The presentation below provides more  information about the survey. To learn more and to order the survey, you can go here

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