Michael Leander Direct Marketing Consulting & Speaking

This is the final report from day 2 of the first Social Media Masterclass in Bulgaria, organized by Inter Contact Bulgaria.
In this final report Vassilena resumes her experience at the Masterclass and of Michael Leander’s two day presentation.

Earlier this month, Michael Leander was one of the speakers at the first Social Media Masterclass in Bulgaria, organized by Inter Contact Bulgaria. Michael Leander was the main speaker and his presentation caused a good impression in one particular attendee – Vassilena Valchanova, who wrote on her blog about her experience and learning at the seminar.

An improvised experiment in conjunction with the Social Media Masterclass in Sofia, Bulgaria on July 9, 2010.
With no specific call-to-action, organizer InterContact decided to do a short, fun experiment. At the beginning of Michael Leander’s presentation, two participants “volunteered” to join Michael Leander on stage for a short interview. While light and sound conditions [...]

On 7 July 2010, nearly 150 marketers attended the Email Marketing Masterclass in Bucharest, Romania. Here is my brief report about the event.
Organized by InterContact Romania, this was the first time the Email Marketing Masterclass took place in Romania. While I have not yet received feedback to learn how the attendees rated the event, I [...]

Após uma primeira edição bem sucedida, a Markedu repetiu a dose a pedido dos que não puderam comparecer na primeira edição em Abril. E os participantes foram novamente os ingredientes para o sucesso da 2ª Edição!

The Digital Marketing Seminar in Bahrain on 26 July and Qatar on 27 July will present three hot digital marketing topics as well as a compelling presentation from German Sacristan of Kodak Graphics Communication.
Following the Digital Marketing Seminars in Lebanon and Egypt, a one day version is now coming to Manama, Bahrain and Doha, Qatar.  [...]

Michael Leander will be presenting the “Loyalty Based Marketing Masterclass” in Singapore. Organized by Singapore based Unistrategic, the loyalty marketing seminar takes place at the Carlton Hotel on 29-30 July 2010.
It has been a while since I last spoke in Singapore. So I am looking forward to come back to this wonderful place. If [...]

Being a ferocious net-surfer, I take a professional interest in observing how things work online. This article gives you three examples of things that didn’t, but should work. They are examples of the bad, the worse and the ugly example of what happens when online marketing processes do not work properly. It of course supports [...]

An Email Marketing Survey conducted by Markedu in association with e-Goi and ACEPI, reveals that Portuguese marketers are trailing the rest of Europe when it comes to understanding the permission marketing legislation. More than 20% of Portuguese marketers are not confident that their email marketing activities are in compliance compared to 6,9% in the rest of the EU.

A poll by the customer engagement technology and solutions provider Alterian shows that an average of just five per cent of consumers surveyed say they trusted advertising  – and only eight per cent (nine per cent UK and six per cent US) believed what the company says about itself.
This equates globally to nearly $426 billion [...]

The Email Marketing Masterclass Tour 2010 is a project we have been working on for quite a while. Today we launch the home-made logo for this ambitious email marketing training and seminar project, which will reach more than 20 cities in Europe and the Middle East.
Permission based email marketing generates the highest ROMI (Return on [...]

German Sacristan from Kodak Graphics spoke at the Email Marketing Masterclass in Cairo. His message was compelling and clear to marketers attending: Focus on the basics, and don’t forget who the expert really is.
Presenting a message that resonated very well with the Egyptian audience at the Email Marketing Masterclass in Cairo on May 22, [...]

We often hear that Facebook and similar social networs with a consumer orientated profile such as  Orkut and  Hi5 is not for B2B marketers. So we set out to test. Here is part of the result.
Michael Leander Company shares part 1 of a B2B campaign test on Facebook in the slideshow below.  Part 2 [...]

What happens in the Bulgarian market? My good friends over at Market Compass paints a full picture of the various lifestyles of Bulgarian consumers, which directly influence their purchase behavior and habits.
As a marketer entering a new geographic market, we always struggle with the daunting task of obtaining relevant information about the market. [...]

Rianne Bartels of Dutch Cow Girls, took the time to write 10 tips for email marketing based on Michael Leander’s 2 hour presentation at Eurobest in Amsterdam in November 2009. Original post is here
Here are the 10 email marketing tips Rianne Bartels extracted from Michael Leander’s presentation (please note this is edited from an [...]